A Dispatch Design Studio Project
Branding, Elsewhere

Branding, Elsewhere

Better ways of seeing brand problems.

Stories from engineering, history, nature and human behavior—used to see brand problems differently.

A small ship pitching through heavy seas under driving rain, with one clean beam from a distant lighthouse cutting across the storm and finding it. 01

Lighthouse

Scalability & Recognition

A lighthouse can be beautiful.
But first, it has to survive the fog.

Read the entry → A vast moonlit plain. A lone hunter stands where his single line of footprints splits into two trails, one curving away to each of two rabbits running toward opposite horizons. 02

Two Rabbits

Targeting & Positioning

A hunter spots two rabbits.
That’s when his chances of dinner get worse.

Read the entry →